The 391% number, and why it matters
Velocify ran the original study. Leads contacted in the first sixty seconds converted up to 391% better than leads contacted after five minutes. The Lead Response Management study put the same shape on it. So did HubSpot. The first response wins. The second response begs.
The average UK trade replies in over twenty-four hours. Some never reply at all. Meanwhile your competitor down the road has wired up a one-minute auto-response and is taking your jobs. The lead did not pick the cheapest. The lead picked whoever turned up first.
Speed to Lead is not a fancy upgrade. It is the price of staying in business when your competitor figures it out before you do.
What Speed to Lead actually does
It is a small system, not a big one. A trigger fires the moment a lead lands. The lead gets a reply on the channel they used (or the channel they are most likely to read). You get a notification with the lead's details. The CRM gets a record. The follow-up sequence starts. All of it inside sixty seconds.
- SMS reply within sixty seconds. Read rates are 98%, opened in three minutes on average.
- Email reply with the paper trail and the next step (calendar link, qualifying questions, photos requested if needed).
- Optional voice callback through the AI receptionist for inbound calls or hot leads.
- Lead landed in your CRM with source, timestamp, and full context. No retyping.
- Telegram or WhatsApp ping to your phone the second it happens, so you know who is on the hook.
The first reply is from your business. It reads like you wrote it because we wrote it with you. It is not pretending to be a live human typing. It says what a quick text from the boss would say. That is enough.
How it works for a UK trade
Five steps. None of them mysterious.
- The Opportunity Map. A 45-minute working session. We walk through your week, your lead sources, your typical jobs, your usual conversion rate. The map tells you whether Speed to Lead is your highest-value first build, or whether the voice receptionist or the diary wins more money sooner.
- Wire up the lead sources. Website forms, Facebook lead ads, Google ads, missed calls, Calendly bookings. Whichever you use, we connect them to one place.
- Write the messages with you. First reply, follow-up two hours later, follow-up next day, follow-up after three days. Tone matches your trade. You sign off every word before it sends.
- Set the rules. What gets the full sequence, what bounces straight to the receptionist, what gets escalated to your phone immediately, what gets binned as spam.
- Live for two weeks under watch. We monitor every fire for the first fortnight. Tune the wording. Tune the timing. Tune the routing. Then hand it over.
What makes ours different
Three things, mostly.
- Built by a builder. Thirty years on UK sites before any of this. The messages read like a builder wrote them because a builder did. Customers reply because the words sound right.
- One partner per trade per region. We do not run two roofers in the same patch. Your sixty-second edge stays your edge.
- Honest first reply. Says it is the autoresponder, says you will follow up personally. Customers prefer that to a fake "Just typing now" charade.
Pricing in plain English
One-off setup, then a small monthly run rate. The setup pays for itself the first time the system saves a job that would otherwise have gone to the next trade in the list. Exact numbers come out of the Opportunity Map session, because a one-van plumber and a fifteen-electrician firm need different setups.
The Opportunity Map fee is credited in full against the build if you commit within thirty days. So the worst case is you pay for a working session, walk away with a roadmap, and lose nothing.