Why a paid diagnostic, not a free audit
Free audits are designed to upsell. The "audit" is a slide deck that funnels you toward whatever the vendor sells. The paid diagnostic is a different shape entirely. We are working for you, not selling at you. The hour is yours. The output is yours. The roadmap is yours. You can hand it to another agency, build it yourself, or come back to us. The fee credits in full if you do.
Most businesses fall into one of two traps with AI. They automate nothing because it feels overwhelming. Or they automate the wrong things because some tool vendor told them to. The Opportunity Map fixes both, in a single working session.
What we audit
Nine areas, every time. Each is a place where a real business loses time or money to repetition.
- Lead capture. Where leads come from, how they arrive, what gets lost on the way in.
- Lead response. How fast you reply, how that response sounds, where the gaps are.
- Sales. Discovery, qualification, follow-up cadence, handover to delivery.
- Scheduling and dispatch. The diary, route planning, who is on what job, last-minute changes.
- Quoting. How quotes are built, how fast they go out, hit-rate, version control.
- Invoicing and finance. Invoices raised, chased, paid, reconciled. Where the money waits.
- Customer communications. Reminders, updates, post-job follow-up, review requests.
- Reporting. What you actually look at to run the business. What you should be looking at.
- Team operations. SOPs, training, onboarding, the stuff that should not need a meeting.
What you walk away with
Three deliverables, all yours.
- The visual Opportunity Map. A heat map of every opportunity scored by automation potential and value impact. Green for high-leverage, amber for waiting on something, red for "do not touch yet". Looks like a one-page poster. Reads in thirty seconds.
- The Business Brain Blueprint. A one-page priority roadmap. What to build first. What to build second. What to leave alone for now. With reasons attached.
- A Loom walkthrough. A short video of me walking you through the map and the blueprint, so you can share it with a partner or a team member without re-running the conversation.
How the session runs
Five steps. None of them mysterious.
- Pre-session intake. Ten minutes of questionnaire so we walk in knowing your size, your tools, your last three months of pain points.
- The 45-minute session. On Google Meet. Camera on for both of us. We walk through the nine areas using your real numbers, not hypotheticals.
- Live scoring. Each task gets a score for automation potential (1 to 5) and revenue impact (1 to 5). Multiply, rank, plot.
- The Blueprint draft. I draft the priority roadmap during the session, not after, so you see the logic.
- Delivery within 48 hours. Polished map, blueprint, Loom walkthrough emailed to you. Yours.
Pricing in plain English
Two tiers, both credited to any build you do with us inside thirty days.
- Lite, £497. Single process or single area of the business. For when you already know roughly where the leak is and you want one map of it.
- Full, £1,500. Whole business across nine areas. For when you want the full picture and the full roadmap.
If you commit to a Business Brain build inside thirty days, the entire fee comes off the build. So the worst case is you pay for a working session, walk away with a roadmap you own, and nothing else changes hands.
What makes ours different
Three things, mostly.
- Built by a builder. Thirty years on UK sites before any of this. Co-founded a building firm that grew from two staff to seventy. We have run the businesses we are now mapping.
- Map is yours, not ours. No proprietary tool lock-in. The map is a PDF, the blueprint is a PDF. You can email them to anyone.
- Plain numbers, not vapour. Every score is justified. No "AI synergy" jargon. The map either makes you money or it does not, and we tell you which.